The cable bundles made sense because there was never going to be enough interest for many of the smaller channels to stay viable, even if they had dedicated fans who loved their content. Bundling something like Logo with E! TV and ESPN meant that cable companies could offer you Logo at a loss while collecting big bucks from the industry giants. People DON’T want to pay for loads of small channels, they want to pay someone once and get everything they want.
That’s why Netflix was so popular 12 years ago. They had just about everything you wanted to watch all under ine tent for a fraction of a cable package. Now the content people want is scattered across various companies so people opt out
The cable bundles made sense because there was never going to be enough interest for many of the smaller channels to stay viable, even if they had dedicated fans who loved their content. Bundling something like Logo with E! TV and ESPN meant that cable companies could offer you Logo at a loss while collecting big bucks from the industry giants. People DON’T want to pay for loads of small channels, they want to pay someone once and get everything they want.
That’s why Netflix was so popular 12 years ago. They had just about everything you wanted to watch all under ine tent for a fraction of a cable package. Now the content people want is scattered across various companies so people opt out